If there is such a thing as fashion exploitation, this McDonalds line promoting the collaboration with delivery service UberEATS would be it! Creating a textile with screen printed objects is just that. If the intent is to use fashion as a medium to communicate with Fashion enthusiasts, the secret is to tastefully display key brand attributes wile focusing on creating a trend setting design.
At the NyLaurent Visual Design Agency, we are at the intersection of Food And Fashion. With a deep rooted understanding of “Path-to-purchase”, consumer shopping habits and trend setting fashion; we will execute a #FoodAndFashion campaign guaranteed to send a memorable message to both Food and Fashion enthusiasts.