Poppin Tag's at the Gold Bag : "The Gold Bag Lounge"

For the last 5 years we have Popped-up all over Southern California selling trendsetting fashion & novelty goods; quickly realizing our demographic is Fashion & Content Tastemakers searching for tangible inspiration. Consumers are more interested in brands with disruptive strategies that create unexpected excitement during an average day. 

The Gold Bag Lounge is a safe and stylish space for Pop-Culture Enthusiasts to find creative inspiration, connect with Fashion & Music Tastemakers and influence Pop-Culture Media. The Lounge provides a since of “Home” for Creatives to share concepts, fashion trends and develop long standing relationships. The Lounge set-up is extremely effective at attracting Pop-Culture enthusiasts  and has generated 5x more foot traffic than neighboring vendors at the hottest Los Angeles Outdoor Markets. 

We are now leveraging our platform & Pop-up expertise to increase strategic Brand Awareness for other Fashion/Food/Beverage Brands.  

Come pop-up with us in 2020, we love making new friends!

Barilla Pasta X GCDS - Family Values - Italian To The Core

GCDS, AKA “God Can’t Destroy Street-wear” and Barilla Pasta are both Family owned & operated Italian companies who take pride in authentic Italian messaging. Truly an organic fit, GCSD most coveted for its ironic graphics, memorable slogans, and unexpected capsule collections; Barilla Pasta an iconic Italian brand to match the same values, morals and cultural nuances. Perfect alignment with a twist of couture, culture and creative expression. Blending perfectly with the strategic movers of the Pop-Art realm. 

Perfect example of how two brands from polar industries merger to create the standard for Food & Fashion collaborations.

Barilla Pasta owes much of its success to the instantly recognizable texture, taste and density of their pasta. Parallel to GCSD upholding the powerful reputation of Made-In-Italy fashion brands. 

Click HERE to purchase the full collection. 

McDonalds NAILED this Branded Fashion Look!

McDonalds is not afraid to shoot their shot at Branded Fashion. Edgy yet relevant fashion designs used in Food and Fashion collaborations create a bride to organic impressions. Fashion is expressionism and can portray a brand in a revered or desperate light. The secret is to work with trend-setting Stylists & Designers who have a strong pules on aesthetic specific fashion trends. We have seen some interesting takes on how this iconic yellow, white & red color pallet organically blends into the fashion world, yet it’s a slippery slope to Branded Fashion success.

Gucci Sunglasses, a redesigned 1970’s McDonalds uniform and classic Happy Meal box as the purse couldn’t be more perfect! We can clearly see the McDonald branding without hamburgers and french-fries in a predictable toss print T-Shirt.

Awesome take on Branded Fashion.

Astronomical amount of impressions for #Cheetos ... one key element missing!?

Cheetos takes the cake for strategically placing brand attributes in every place possible, and had the potential to be a social media phenomenon, one major thing missing…. the FASHION DESIGNS on the runway. They were definitely cute and very well thought out for a social media campaign to promote the #NYFW experience. Yet the Runway Fashion is for extravagantly relevant yet inventive and comfortable designs for the Winter Season. Experimenting with fashion on new levels is NECESSARY when creating a spectacle and main attraction.

Super fine line between Industry appropriation and genuinely supporting the art of Fashion Design. Effective design come from Inception. Inception is the follicle of all ideas and concepts, which is necessary for maximum outreach.

Fulvio Bonavia: Food & 'High-Fashion' photography Pioneer

When it comes to food and fashion, award-winning Editorial Photographer, Fulvio Bonavia created a book named “A matter of taste”, a bespoke way of uniting the conflicting worlds of “Food & High Fashion”.  Through the use of great lighting, illustration, transparency and retouching, these pieces have an undeniable style of their own that project a priceless quality only seen before in exceptional pieces from a museum. If High-end fashion garments and accessories could sustain food being the main construction material, it would look exactly like the images Fulvio Bonavia captured. Walnut dress by Louis Vuitton, lettuce dress by Alexander McQueen, Citrus by Prada, just to name a few…. 

Published in 2012, yet timeless expressions of Food and Fashion.

Checkout all of Bonavia’s images by CLICKING HERE

T-Shirts... The No-Brainer in Food & Fashion Branded Merchandise

Everyone loves a good T-Shirt, no frills, no whistles, just a basic T-shirt. Many successful brands were started as a T-shirt lifestyle brand and have since use their ‘Mission’ to earn recognition. T-shirts are also the 1st option companies think of when wanting to invest in tangible marketing tools. Food & Fashion, the two necessities in life, offer a fun and inventive platform to design effective T-Shirt messaging and a fresh take on branded merchandise. “Shake Shack x Highsnobiety”, “McDonald’s x Colette”, and “Stussy x Plan Check” are just a few of those collaborations that highlight the food brand as well as the fashion designer.

Check out more Pop-Culture Fashion & Food Collections: CLICK HERE

Sicily's Most Popular Foods Inspire 2017 Dolce & Gabbana "Tropico Italiano"

Fashion Weeks is an exciting time to showcase creative expressionism in every aesthetic. The quick 20 minute show is literally the culmination of tireless nights, strategizing, planning, then executing a themed vision with the hopes that fashion consumers understand and want to own a piece of it. No matter the industry, every person interacts with Food & Fashion on a daily bases, Dolce & Gabbana built a billion-dollar luxury business based on a cinematic dream of Sicily. Which makes “Tropico Italiano” even more special because some of Sicily favorite foods were references in the designs.

Checkout the full collection by CLICKING HERE

Jack's House of Crunch - Los Angeles Pop-up - Was it a bust?

Jack in the Box fast-food restaurant created a Los Angeles pop-up shop highlighting all the sensations we should experience while eating the new chicken tenders.

We visited the Pop-up and needless to say, it looks more fun in pictures. The huge chicken tender was definitely the focal point of the space. The room felt empty and nothing provoked a “WOW” emotion. We are lucky in Los Angeles to have such a wide range of influential talent, although, its not sustainable for business to rely solely on paid impressions because organic impressions are a true sign of an effective content campaign. Paid influencer posts are easy, yet diverting more of the budget into inventive yet cost effective multidimentional experiences will provoke consumers authentic engagement.

The fusion of tangible creativity that portrays the brand messaging is difficult, yet extremely effective!

Checkout the hash tag #JacksHouseOfCrunch and tell us what you think.

Adidas designed an Exclusive Arizona Ice Tea sneaker and it created a Frenzy!!

The Power of Pop-Culture can bring strategic Brand Awareness to any Consumer Package Good. The iconic Arizona Ice Tea has always been a staple within American convenient stores. With increased competition in the Food & Beverage category, established brands are looking to “unconventional” ways to maintain sales velocity.

We agree that the shoes are super cute and definitely trend-worth. The sneakers were sold for $.99 - same price as the drink - created a frenzy in the streets of SoHo New York that wasn’t anticipated. With such a lucrative re-sale sneaker industry, Arizona was practically giving away $$$.

Read more by clicking HERE

The Laziest approach to Food & Fashion Campaigns

If there is such a thing as fashion exploitation, this McDonalds line promoting the collaboration with delivery service UberEATS would be it! Creating a textile with screen printed objects is just that. If the intent is to use fashion as a medium to communicate with Fashion enthusiasts, the secret is to tastefully display key brand attributes wile focusing on creating a trend setting design. 

At the NyLaurent Visual Design Agency, we are at the intersection of Food And Fashion. With a deep rooted understanding of  “Path-to-purchase”, consumer shopping habits and trend setting fashion; we will execute a #FoodAndFashion campaign guaranteed to send a memorable message to both Food and Fashion enthusiasts.