NyLaurent Visual Design Agency utilized common plastics and other materials to create a carbon footprint free photoshoot.
Recycling Materials to Create High Fashion
Proving beauty can be found anywhere, NyLaurent Visual Design Agency showcases how materials found on the street can be upcycled to create a chic backdrop
Editorial fashion and styles have reached a bold and new way of marketing business. Utilizing recycled materials to create imaginative content is a great alternative when looking to creatively express a brand aesthetic without contributing to the carbon footprint.
Ethical and sustainable fashion trends have increased in wake of an impending climate crisis. One of the world’s biggest pollutants is the textile industry, and although a hunger for something new and exciting to wear is nothing to be ashamed of, the consumer should still be aware of the detrimental effects that fast fashion has on the environment.
According to a study done by the UN Partnership on Sustainable Fashion, nearly 20 percent of wastewater and 10 percent of carbon emissions globally can be contributed to fast fashion.
However, consumers are starting to notice the issues and take action. It doesn’t take much to incorporate green into someone’s everyday life.
NyLaurent Visual Design Agency is an innovative agency dedicated to embracing fashion, style and pop culture while remaining as sustainable and ethical as possible with a carbon neutral mission.
CEO Nyleve Henry is reinventing pop culture and creating innovative wardrobe that reaches beyond the limitations of modern design which creates new practices circled around environmentalism and zero carbon emissions.
NyLaurent Visual Design Agency creates campaigns, executes photo shoots and organizes events by staying true to brand aesthetic and creating authentic stories with compelling images.
Henry hopes to inspire and spark discussion on a more sustainable but still aesthetic future. The dialogue starts with education and inspiring others to waste less and recycle more.
Opportunities to see beauty are everywhere.
In a recent photo shoot, focused on zero carbon emission, Henry and her team took to the streets of Los Angeles and found plastic bottles and netting to incorporate into a high fashion profile.
“There are already enough resources on this planet to create beautiful art”, Henry said. “We can create fashion from recycled textiles and redesign vintage”.
Fashion and marketing can be bold new and innovative while incorporating recycled materials that aren’t traditionally so.
For those wanting to join the discussion or to schedule an appointment to organize a carbon neutral photoshoot, email info@NyLaurent.com.
Model amid sea of plastic showcasing harm to the environment
Model with cardboard boxes proving recyclables can be high fashion