White Castle contributes to Justice Fund through sales of Branded Merchandise

Photograph: Liz Barclay

White Castle partners with Telfar, established 2005 in New York to create unique Branded Merchandise worn by all 10,000 White Castle employees and sold Internationally. 100% of the proceeds going towards the Robert F. Kennedy Human Rights Liberty And Justice fund, to help pay bail for minors held on Rikers Island.

White Castle restaurants are predominately located in low income communities which is considered home to a large percentage of incarcerated youth. We applaud White Castle for supporting humanitarian efforts that severely impact the younger generations in these communities.

Great Job White Castle. Read more by clicking HERE

Social Media Art Instillations at Candy Conventions should be a no-brainer…. good thing NyLaurent was on the Sweetarts Team

Photograph: NyLaurent

While perusing the Sweets & Snacks Expo in Chicago, it was mind blowing to see the immense opportunity to merge inventive, emotion provoking Social Media moments that spark action from the attendees. NyLaurent was extremely successful at achieving this goal through custom Art Instillations. We simply used the fun, colorful aesthetic of the Sweetarts brand, ideated around the available space and developed an exciting concept that significantly increased foot traffic through the branded booth.

NyLaurent CEO Nyleve Henry has extensive experience within CPG Supply Chain operations and experienced the link between Marketing and the velocity of candy sales. With thousands of Sugar brands competing for the same Market Share, the infusion of Art, Fashion & Music into Content Campaigns is a strategic way to increase intrinsic value.

NyLaurent plans to organically merge more CPG Brands into trending Social Digital conversations centered around Fashion, Art & Music. We are super exited to create a bridge for CPG Brands to cross over into a demographic of consumers waiting to be inspired by the iconic brands we have grown to love over the decades. Subscribe for more updates…

Merging Food & Fashion… Which brands have the formula to success?

Photograph: NyLaurent

With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.

From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.

“Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market HERE

Donuts, Donuts, Donuts.... An Unconventional Work of Art

Photography: NyLaurent

Donuts are a quintessential staple to American cuisine. From gourmet offerings that infuse culinary expertise, to the corner shops that sell Donuts and Chineese food combos for $5.99, essentially donuts are consumed by everyone! 10 Billion eaten annually to be exact.

We decided to take this American staple and create donut designs that represent the mergence of Fashion and Art. Inspired by Dunkin Donuts Brand, we hope to embolden others through unconventional methods of artistic expression.  

This KFC Branded Merchandise was a complete success!

Photograph: Liz Barclay

KFC is winning with this Limited Edition Branded Merchandise Collection! It completely sold-out and Pop-Culture enthusiasts are anticipating the next exclusive drop. Here are 4 reasons why this Limited Edition KFC Branded Merchandise was a complete success:

1. Classic designs with relevant KFC branding

2. The merchandise was available on the official KFC website which brought new traffic to the branded platform

3. Relevant attributes associated with the KFC brand but also sparks a since of imagination

4. All the pieces in the collection were practical and designed in a way that anyone from my younger sister to grandmother could wear with confidence

Checkout the full collection HERE