Poppin Tag's at the Gold Bag : "The Gold Bag Lounge"

For the last 5 years we have Popped-up all over Southern California selling trendsetting fashion & novelty goods; quickly realizing our demographic is Fashion & Content Tastemakers searching for tangible inspiration. Consumers are more interested in brands with disruptive strategies that create unexpected excitement during an average day. 

The Gold Bag Lounge is a safe and stylish space for Pop-Culture Enthusiasts to find creative inspiration, connect with Fashion & Music Tastemakers and influence Pop-Culture Media. The Lounge provides a since of “Home” for Creatives to share concepts, fashion trends and develop long standing relationships. The Lounge set-up is extremely effective at attracting Pop-Culture enthusiasts  and has generated 5x more foot traffic than neighboring vendors at the hottest Los Angeles Outdoor Markets. 

We are now leveraging our platform & Pop-up expertise to increase strategic Brand Awareness for other Fashion/Food/Beverage Brands.  

Come pop-up with us in 2020, we love making new friends!

W Hotel is supporting Sustainability through a Progressive Company Vision

by Alyssia Holmes

The W Hotel  is taking huge strides toward creating a socially and environmentally progressive agenda to inspire its visitors.  The Beverly Hills location hosts events centered around four pillars, fashion, fuel, design, and music.

We attended a Sustainability event which featured a fashion pop-up shop from Venia Collection and non-profit organization Save the Rain. Then concluded the night with a short panel discussion about incorporating sustainable practices into our everyday business culture.  

panel discussion

Venia was founded in 2014 by Christine and Keeter in downtown Los Angeles.  Venia, meaning elegance and beauty through manner, motion, or action, was created to bridge the gap between their inspirations, stories, and beliefs.  Venia didn’t start as being sustainable, although after learning how the rising temperatures are affecting the glaciers while visiting Canada in 2016, Christine and Keeter made a conscious decision to decrease their carbon footprint. Now, they are very meticulous about ensuring each vendor uses recyclable materials and non-toxic chemicals during production.  They have knowledge of where their fabric comes from and can tell consumers every detail about the garment origin.  The transition to a sustainable business structure decreased production cost, is humanely ethical and carbon-neutral.

“Everyday girls in Tanzania spend 200 million hours walking for water.”

Save the Rain is an organization providing clean water and education to sustain food supply in Tanzania since 2005.  The organization also teaches women how to harvest the rain, sustainable agricultural practices, and long term effects of deforestation .

“Every 15 seconds a child dies from lack of access to clean water.”

If you want to donate to Save the Rain, there are three ways you can help. Register through Amazon and make donations by choosing Save the Rain as your charity of choice, or register for Ralphs grocery stores community giving program to turn a percentage of what you purchased into non-profit donations, or download charitable app RoundUP and select Save the Rain.  Through a social enterprise called Schwari in Tanzania,  locals create unique pieces of tribal artistry which is then sold in America to provide clean water and community services.  We are able to see and feel these pieces during the event.

Not only are we supporting a great cause, but saving lives.

Experiencing this event at the W Hotel exposed us to a community of entrepreneurs passionate about positively contributing to a recyclable future within the Fashion Industry. The W Hotel is the perfect platform to bring these necessary causes to the most influential people! Check the W Hotel Beverly Hills calendar for the next impactful event.

FASHION, FUEL, DESIGN, and MUSIC

NyLaurent Upcycles Vintage Sportswear for Nike International Campaign in North Korea

Nike, Now Recognizing the World of Upcycling Fashion

by Alyssia Holmes

Upcycling in the fashion industry is basically creatively using existing clothes and transforming them into something better and more inventive.  For instance, NyLaurent was commissioned by stylist Londyn Douglas to design upcycling pieces for an international campaign in North Korea.   We created upcycled shorts from old boy’s gym shorts, and pants that are half tear away and half slack pants found in the garbage.  These pieces are not just sustainable fashion, it’s an upcycled piece of art!



NyLaurent’s upcycling gym shorts

“Clothing should be produced by giving old items new life.”

- Femail

Through the NyLaurent visual design agency, we have a showroom that features exclusive upcycled vintage fashion that is trendsetting and visually thought provoking.

Here is the full look.

Model in center wears Nylaurent’s upcycling tear away pants

Recycle. Use. Design. Wear & Restyle Again!

Drop a comment with your favorite type of garment to upcycle.

Women Leading Sustainability in the Beauty and Cannabis Industry

left to right: Kelly Allerton (Beauty Director of C Magazine), Allison McNamara (Founder of Mara Beauty), Carina Chaz (Founder of DedCool), Caitlin Danis (Co-Founder of Flwr), and Devan Hopp (Brand Director of VERSED)

Think SUSTAINABILTY

­­­by Alyssia Holmes

Sustainability is the key to launching a successful body and beauty brand because consumers are beginning to understand the environmental impact their everyday choices.  The Pottery, a dispensary located in Los Angeles, hosted a seminar by Kelly Atterton, Beauty Director of C Magazine, Carina Chaz, Founder of DedCool, Deven Hopp, Brand Director of Versed, Allison McNamara, Founder of Mara Beauty, and Caitlin Danis, Co-Founder of Flwr, about “sustainability” and incorporating conscious habits as part of our daily lives.  According to Refinery29,   90% of millennials pay for products that are sustainable. 

For instance, cannabis brand, Flwr, has created ways to use their packaging in multiple ways as a household item. With the demand of recyclable shipping materials by many manufactures increasing, Target stores is making huge environmental strides by making recycling cool.  They have a recycling station in every store for everyone to drop off plastics, papers, and metals. 

Think 100% Refillable Lifestyle! 

The ladies on the panel shared their challenges with sourcing sustainable packaging. Identifying places that can be refill basic cleaning solutions for the home & body are a sure way to positively impact the carbon footprint. The panel agreed that Sustain LA Refill Station is the perfect place to begin our re-fill lifestyle. Their belief in sustainability is to change the human behavior of consumption and to refill your daily necessities like soap, conditioner, shampoo, and cleansers for everyday use.

top left: VERSED plumping mask, Cup and Leaf tea bag, CORA bag of tampons and pads, top right: MARA Beauty face oil, bottom right: Flwr sativa pre-rolls and wraps

So, continue to take care of your body, your beauty, others, and the world around you because you are helping one step at a time.   Keep in mind that not all new brands are out here to support environmental causes, but that we are responsible to help them in realizing it. Just “Be Sustainable as Possible”. For people who want to share their daily sustainable routine or to schedule a carbon footprint free photo shoot email info@NyLaurent.com.

NyLaurent Visual Design Agency is creating content with zero carbon footprint by combining traditional waste and redesigned vintage fashion!

"The Culture" : 8/8/19 : Pop-Culture Fusion between Los Angeles & Tokyo

TRUNK (HOTEL)

THURSDAY, AUGUST 8TH

8:00 - 11:30 PM

5-31 JINGUMAE

SHIBUYA-KU, TOKYO 

As a Pop Culture TasteMaker in Los Angeles, “The Culture” is intended to connect Tokyo Emerging Artists to the Los Angeles Fashion & Entertainment Industry.

We are providing the opportunity for Fashion and Entertainment Artists in Tokyo to enter the Los Angeles market.

Join “The Culture”, for cool vibes, great music and necessary business resources.

Jack's House of Crunch - Los Angeles Pop-up - Was it a bust?

Jack in the Box fast-food restaurant created a Los Angeles pop-up shop highlighting all the sensations we should experience while eating the new chicken tenders.

We visited the Pop-up and needless to say, it looks more fun in pictures. The huge chicken tender was definitely the focal point of the space. The room felt empty and nothing provoked a “WOW” emotion. We are lucky in Los Angeles to have such a wide range of influential talent, although, its not sustainable for business to rely solely on paid impressions because organic impressions are a true sign of an effective content campaign. Paid influencer posts are easy, yet diverting more of the budget into inventive yet cost effective multidimentional experiences will provoke consumers authentic engagement.

The fusion of tangible creativity that portrays the brand messaging is difficult, yet extremely effective!

Checkout the hash tag #JacksHouseOfCrunch and tell us what you think.

NyLaurent created an Exclusive Fashion Exhibition for the historical Hollywood Bowl

Fashion has the power to transform any event into a glamorous affair and provoke positive emotions that are scientifically proven to produce serotonin, decrease depression and instantly shift ones mood. WOW! Fashion is a tangible form of Creative Expression that is also a silent identity for Artists.

We created a Fashion Exhibition and 1970’s Disco experience for Hollywood Bowl. Inspired by iconic Female Musicians, attendees were able to wear 70’s Fashion, take photos in-front of a custom Art Instillation made from Vintage records and peruse the Vintage Couture Boutique.

This traveling experience was extremely successful and available for any destination.

The NyLaurent Experiences are customized base on the event theme. If you are interested in a custom Experience, contact us today!

info@NyLaurent.com

Adidas designed an Exclusive Arizona Ice Tea sneaker and it created a Frenzy!!

The Power of Pop-Culture can bring strategic Brand Awareness to any Consumer Package Good. The iconic Arizona Ice Tea has always been a staple within American convenient stores. With increased competition in the Food & Beverage category, established brands are looking to “unconventional” ways to maintain sales velocity.

We agree that the shoes are super cute and definitely trend-worth. The sneakers were sold for $.99 - same price as the drink - created a frenzy in the streets of SoHo New York that wasn’t anticipated. With such a lucrative re-sale sneaker industry, Arizona was practically giving away $$$.

Read more by clicking HERE

Reinventing Flea Market Culture

Click HERE to see more images!

Introducing the NyLaurent Experience!

Its no secret that brick & mortar retail is dying a slow death. Online retail fashion is a oversaturated beast that is only projected to move even faster. We enjoy the experience of actually trying on the wardrobe and catching a Vibe from the ambiance of a store. So it was a no-brainer to create a captivating shopping experience and take it to the consumer. Millennial’s spend a huge chunk of cash on having a good time, so its only natural that we bring the fun and fashion to them!

NyLaurent has re-invented the mundane Flea Market aesthetic into a Fascinating destination for Pop-culture TasteMakers. In Partnership with Melrose Trading Post, the Traveling 70’s Disco Lounge is an exciting destination featuring cool girl fashion and Music from @LondynDouglas @ShopTheClub .

Come catch a Vibe at the next 70’s Disco Party all Summer 2019!

Click HERE to see more images!

Let us bring the experience to your next outdoor Market or Event.

Contact us: Info@NyLaurent.com

Social Media Art Instillations at Candy Conventions should be a no-brainer…. good thing NyLaurent was on the Sweetarts Team

Photograph: NyLaurent

While perusing the Sweets & Snacks Expo in Chicago, it was mind blowing to see the immense opportunity to merge inventive, emotion provoking Social Media moments that spark action from the attendees. NyLaurent was extremely successful at achieving this goal through custom Art Instillations. We simply used the fun, colorful aesthetic of the Sweetarts brand, ideated around the available space and developed an exciting concept that significantly increased foot traffic through the branded booth.

NyLaurent CEO Nyleve Henry has extensive experience within CPG Supply Chain operations and experienced the link between Marketing and the velocity of candy sales. With thousands of Sugar brands competing for the same Market Share, the infusion of Art, Fashion & Music into Content Campaigns is a strategic way to increase intrinsic value.

NyLaurent plans to organically merge more CPG Brands into trending Social Digital conversations centered around Fashion, Art & Music. We are super exited to create a bridge for CPG Brands to cross over into a demographic of consumers waiting to be inspired by the iconic brands we have grown to love over the decades. Subscribe for more updates…