left to right: Kelly Allerton (Beauty Director of C Magazine), Allison McNamara (Founder of Mara Beauty), Carina Chaz (Founder of DedCool), Caitlin Danis (Co-Founder of Flwr), and Devan Hopp (Brand Director of VERSED)
Think SUSTAINABILTY
by Alyssia Holmes
Sustainability is the key to launching a successful body and beauty brand because consumers are beginning to understand the environmental impact their everyday choices. The Pottery, a dispensary located in Los Angeles, hosted a seminar by Kelly Atterton, Beauty Director of C Magazine, Carina Chaz, Founder of DedCool, Deven Hopp, Brand Director of Versed, Allison McNamara, Founder of Mara Beauty, and Caitlin Danis, Co-Founder of Flwr, about “sustainability” and incorporating conscious habits as part of our daily lives. According to Refinery29, 90% of millennials pay for products that are sustainable.
For instance, cannabis brand, Flwr, has created ways to use their packaging in multiple ways as a household item. With the demand of recyclable shipping materials by many manufactures increasing, Target stores is making huge environmental strides by making recycling cool. They have a recycling station in every store for everyone to drop off plastics, papers, and metals.
Think 100% Refillable Lifestyle!
The ladies on the panel shared their challenges with sourcing sustainable packaging. Identifying places that can be refill basic cleaning solutions for the home & body are a sure way to positively impact the carbon footprint. The panel agreed that Sustain LA Refill Station is the perfect place to begin our re-fill lifestyle. Their belief in sustainability is to change the human behavior of consumption and to refill your daily necessities like soap, conditioner, shampoo, and cleansers for everyday use.
top left: VERSED plumping mask, Cup and Leaf tea bag, CORA bag of tampons and pads, top right: MARA Beauty face oil, bottom right: Flwr sativa pre-rolls and wraps
So, continue to take care of your body, your beauty, others, and the world around you because you are helping one step at a time. Keep in mind that not all new brands are out here to support environmental causes, but that we are responsible to help them in realizing it. Just “Be Sustainable as Possible”. For people who want to share their daily sustainable routine or to schedule a carbon footprint free photo shoot email info@NyLaurent.com.
NyLaurent Visual Design Agency is creating content with zero carbon footprint by combining traditional waste and redesigned vintage fashion!