“Crown US” Collection available for Rental & Pull’s from the NyLaurent Fashion Showroom.
Contact us to book appointment:
Mid-City Los Angeles
(213)285-9359
IG: @NyLaurent
“Crown US” Collection - LookBook
Women Leading Sustainability in the Beauty and Cannabis Industry
left to right: Kelly Allerton (Beauty Director of C Magazine), Allison McNamara (Founder of Mara Beauty), Carina Chaz (Founder of DedCool), Caitlin Danis (Co-Founder of Flwr), and Devan Hopp (Brand Director of VERSED)
Think SUSTAINABILTY
by Alyssia Holmes
Sustainability is the key to launching a successful body and beauty brand because consumers are beginning to understand the environmental impact their everyday choices. The Pottery, a dispensary located in Los Angeles, hosted a seminar by Kelly Atterton, Beauty Director of C Magazine, Carina Chaz, Founder of DedCool, Deven Hopp, Brand Director of Versed, Allison McNamara, Founder of Mara Beauty, and Caitlin Danis, Co-Founder of Flwr, about “sustainability” and incorporating conscious habits as part of our daily lives. According to Refinery29, 90% of millennials pay for products that are sustainable.
For instance, cannabis brand, Flwr, has created ways to use their packaging in multiple ways as a household item. With the demand of recyclable shipping materials by many manufactures increasing, Target stores is making huge environmental strides by making recycling cool. They have a recycling station in every store for everyone to drop off plastics, papers, and metals.
Think 100% Refillable Lifestyle!
The ladies on the panel shared their challenges with sourcing sustainable packaging. Identifying places that can be refill basic cleaning solutions for the home & body are a sure way to positively impact the carbon footprint. The panel agreed that Sustain LA Refill Station is the perfect place to begin our re-fill lifestyle. Their belief in sustainability is to change the human behavior of consumption and to refill your daily necessities like soap, conditioner, shampoo, and cleansers for everyday use.
top left: VERSED plumping mask, Cup and Leaf tea bag, CORA bag of tampons and pads, top right: MARA Beauty face oil, bottom right: Flwr sativa pre-rolls and wraps
So, continue to take care of your body, your beauty, others, and the world around you because you are helping one step at a time. Keep in mind that not all new brands are out here to support environmental causes, but that we are responsible to help them in realizing it. Just “Be Sustainable as Possible”. For people who want to share their daily sustainable routine or to schedule a carbon footprint free photo shoot email info@NyLaurent.com.
NyLaurent Visual Design Agency is creating content with zero carbon footprint by combining traditional waste and redesigned vintage fashion!
Barilla Pasta X GCDS - Family Values - Italian To The Core
GCDS, AKA “God Can’t Destroy Street-wear” and Barilla Pasta are both Family owned & operated Italian companies who take pride in authentic Italian messaging. Truly an organic fit, GCSD most coveted for its ironic graphics, memorable slogans, and unexpected capsule collections; Barilla Pasta an iconic Italian brand to match the same values, morals and cultural nuances. Perfect alignment with a twist of couture, culture and creative expression. Blending perfectly with the strategic movers of the Pop-Art realm.
Perfect example of how two brands from polar industries merger to create the standard for Food & Fashion collaborations.
Barilla Pasta owes much of its success to the instantly recognizable texture, taste and density of their pasta. Parallel to GCSD upholding the powerful reputation of Made-In-Italy fashion brands.
Click HERE to purchase the full collection.
Astronomical amount of impressions for #Cheetos ... one key element missing!?
Cheetos takes the cake for strategically placing brand attributes in every place possible, and had the potential to be a social media phenomenon, one major thing missing…. the FASHION DESIGNS on the runway. They were definitely cute and very well thought out for a social media campaign to promote the #NYFW experience. Yet the Runway Fashion is for extravagantly relevant yet inventive and comfortable designs for the Winter Season. Experimenting with fashion on new levels is NECESSARY when creating a spectacle and main attraction.
Super fine line between Industry appropriation and genuinely supporting the art of Fashion Design. Effective design come from Inception. Inception is the follicle of all ideas and concepts, which is necessary for maximum outreach.
T-Shirts... The No-Brainer in Food & Fashion Branded Merchandise
Everyone loves a good T-Shirt, no frills, no whistles, just a basic T-shirt. Many successful brands were started as a T-shirt lifestyle brand and have since use their ‘Mission’ to earn recognition. T-shirts are also the 1st option companies think of when wanting to invest in tangible marketing tools. Food & Fashion, the two necessities in life, offer a fun and inventive platform to design effective T-Shirt messaging and a fresh take on branded merchandise. “Shake Shack x Highsnobiety”, “McDonald’s x Colette”, and “Stussy x Plan Check” are just a few of those collaborations that highlight the food brand as well as the fashion designer.
Check out more Pop-Culture Fashion & Food Collections: CLICK HERE
"Tokyo Fusion " Fashion Collection - LOOKBOOK
An interesting combination of quirky embellishments, bold colors, striking patterns and texture that brings life to any content project!
Exclusive “Tokyo Fusion” Fashion Collection available for Pulls & Rental at the NyLaurent Fashion Showroom.
Email us for appointment availability.
Info@nylaurent.com
Sicily's Most Popular Foods Inspire 2017 Dolce & Gabbana "Tropico Italiano"
Fashion Weeks is an exciting time to showcase creative expressionism in every aesthetic. The quick 20 minute show is literally the culmination of tireless nights, strategizing, planning, then executing a themed vision with the hopes that fashion consumers understand and want to own a piece of it. No matter the industry, every person interacts with Food & Fashion on a daily bases, Dolce & Gabbana built a billion-dollar luxury business based on a cinematic dream of Sicily. Which makes “Tropico Italiano” even more special because some of Sicily favorite foods were references in the designs.
Checkout the full collection by CLICKING HERE
NyLaurent created an Exclusive Fashion Exhibition for the historical Hollywood Bowl
Fashion has the power to transform any event into a glamorous affair and provoke positive emotions that are scientifically proven to produce serotonin, decrease depression and instantly shift ones mood. WOW! Fashion is a tangible form of Creative Expression that is also a silent identity for Artists.
We created a Fashion Exhibition and 1970’s Disco experience for Hollywood Bowl. Inspired by iconic Female Musicians, attendees were able to wear 70’s Fashion, take photos in-front of a custom Art Instillation made from Vintage records and peruse the Vintage Couture Boutique.
This traveling experience was extremely successful and available for any destination.
The NyLaurent Experiences are customized base on the event theme. If you are interested in a custom Experience, contact us today!
info@NyLaurent.com
Adidas designed an Exclusive Arizona Ice Tea sneaker and it created a Frenzy!!
The Power of Pop-Culture can bring strategic Brand Awareness to any Consumer Package Good. The iconic Arizona Ice Tea has always been a staple within American convenient stores. With increased competition in the Food & Beverage category, established brands are looking to “unconventional” ways to maintain sales velocity.
We agree that the shoes are super cute and definitely trend-worth. The sneakers were sold for $.99 - same price as the drink - created a frenzy in the streets of SoHo New York that wasn’t anticipated. With such a lucrative re-sale sneaker industry, Arizona was practically giving away $$$.
Read more by clicking HERE
Monica Cargile - Senior Fashion Editor for "A BOOK OF" magazine
NyLaurent Wardrobe featured in VULKAN Magazine, styled by Senior Fashion Editor Monica Cargile.
Checkout Monica’s take on styling misconceptions and her journey to becoming a Senior Fashion Editor…
NYLAURENT: Did you always have a love for clothing and a desire to be in the fashion industry?
MC: Not at all, lol! I actually wanted to be a Psychologist when I was younger. Since hind sight is 20/20, I do look back and realize that I always had an eye for fashion though. As a child, I would love looking through my mother's closet and always had a suggestion about what she should wear. I loved when she had a party to attend and she would wear sequins and bright colors. Even today, I am captivated by ornamental pieces.
NYLAURENT: How did you start styling?
MC: After college, I worked at a small music production company in Hollywood. I did everything from answer the phones to run the artists' myspace pages. Whenever the artist had a live appearance or photoshoot I would ask to help with their "imaging". I didn't even know that styling was a job! I received a lot of great feedback and decided to pursue styling as a career. I landed an internship with a Celebrity Stylist and never looked back.
NYLAURENT: What do you like most about your job?
MC: I love the transformation process. Whether I'm styling a client for the red carpet or a model for an editorial, I love watching the person become this glamorous, 2.0 version of themselves. You can see their confidence rise and it's amazing to be a part of it.
NYLAURENT: What are the biggest misconceptions that people have about styling?
MC: Most people don't realize how much work goes into the looks that they see. They see a beautiful picture in a magazine but don't know I had to promise my first born for that dress, lol. The footwork to make that picture happen is not glamorous at all. Shlepping garment bags, going to fedex, returning all the items. There is a lot of prep and time involved for every project.
NYLAURENT: Do you work with magazines often?
MC: Yes, I am a contributing Fashion Editor to different magazines like L'Officiel Australia and The Wrap, but I am also the Senior Fashion Editor at A BOOK OF magazine, based here in LA. I love being able to shape the fashion direction of the magazine and as a black woman it is so important to have a platform and a voice in this industry.
Instagram @monicacargile
Website: www.monicacargile.com
