Reinventing Flea Market Culture

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Introducing the NyLaurent Experience!

Its no secret that brick & mortar retail is dying a slow death. Online retail fashion is a oversaturated beast that is only projected to move even faster. We enjoy the experience of actually trying on the wardrobe and catching a Vibe from the ambiance of a store. So it was a no-brainer to create a captivating shopping experience and take it to the consumer. Millennial’s spend a huge chunk of cash on having a good time, so its only natural that we bring the fun and fashion to them!

NyLaurent has re-invented the mundane Flea Market aesthetic into a Fascinating destination for Pop-culture TasteMakers. In Partnership with Melrose Trading Post, the Traveling 70’s Disco Lounge is an exciting destination featuring cool girl fashion and Music from @LondynDouglas @ShopTheClub .

Come catch a Vibe at the next 70’s Disco Party all Summer 2019!

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Let us bring the experience to your next outdoor Market or Event.

Contact us: Info@NyLaurent.com

Q1 2019 Look-Book ----- NyLaurent Fashion Showroom

NyLaurent Fashion Showroom

Q1 2019 Look Book

The NyLaurent Fashion Showroom in Los Angeles, CA is a key wardrobe resource for talented creatives to brings any vision to life. Wardrobe available for pulls & rental.

Email Client Services for all enquiries. Info@NyLaurent.com

Click HERE to access the full look-book

Customization also available!

Tori Cawley - Visionary Photographer creating through a lens of Fantasy & Strangeness

Tori Cawley

Visionary Photographer creating through a lens of Fantasy and Strangeness

Photograph: Tori Cawley

The photographer behind the lens of most NyLaurent #FoodAndFashion Content, Tori Cawley’s photography style is an interesting mix of Fantasy and Eccentric elements that distinctly sets the presidency for imaginative landscape.

Learn more about what inspires Tori….

What inspired you to become a photographer?

 Creating things from scratch has always been a pleasure of mine. I never quite mastered drawing the human form so when I discovered that I could still create the images in my head by compositing photos I was hooked. I started creating collages with the photos I took and it grew from there.  

What makes your photography distinctive? 

 For me, sometimes reality just isn't enough, I like to bring an element of fantasy and strangeness to all of my photos, whether it be creepy or light-hearted. Even my self-portraits are eccentric versions of myself that I imagine live in parallel universes.  

Who are other photographers that inspire you? 

 Nadia Lee Cohen, hands down my favorite for her exaggerated yet elegant aesthetic and her satire of American lifestyles. Tim Walker is an amazing storyteller and brings amazing fantasy worlds to life. Lastly, I am always inspired by the sci-fi & mixed media that Dana Trippe brings to life. 

How do you plan on using photography to step into the next evolution for life? 

 My latest project is creating an online magazine platform to interview and appreciate up and coming photographers with an underground style. As a photographer and art lover myself, I think getting to see into the brilliant minds of the people who create art that moves us is just as important as seeing their photos. So my hopes are that my photography will help me launch this project and bring light to other amazing artists of all mediums and create a community

Social Media Art Instillations at Candy Conventions should be a no-brainer…. good thing NyLaurent was on the Sweetarts Team

Photograph: NyLaurent

While perusing the Sweets & Snacks Expo in Chicago, it was mind blowing to see the immense opportunity to merge inventive, emotion provoking Social Media moments that spark action from the attendees. NyLaurent was extremely successful at achieving this goal through custom Art Instillations. We simply used the fun, colorful aesthetic of the Sweetarts brand, ideated around the available space and developed an exciting concept that significantly increased foot traffic through the branded booth.

NyLaurent CEO Nyleve Henry has extensive experience within CPG Supply Chain operations and experienced the link between Marketing and the velocity of candy sales. With thousands of Sugar brands competing for the same Market Share, the infusion of Art, Fashion & Music into Content Campaigns is a strategic way to increase intrinsic value.

NyLaurent plans to organically merge more CPG Brands into trending Social Digital conversations centered around Fashion, Art & Music. We are super exited to create a bridge for CPG Brands to cross over into a demographic of consumers waiting to be inspired by the iconic brands we have grown to love over the decades. Subscribe for more updates…

Merging Food & Fashion… Which brands have the formula to success?

Photograph: NyLaurent

With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.

From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.

“Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market HERE

Donuts, Donuts, Donuts.... An Unconventional Work of Art

Photography: NyLaurent

Donuts are a quintessential staple to American cuisine. From gourmet offerings that infuse culinary expertise, to the corner shops that sell Donuts and Chineese food combos for $5.99, essentially donuts are consumed by everyone! 10 Billion eaten annually to be exact.

We decided to take this American staple and create donut designs that represent the mergence of Fashion and Art. Inspired by Dunkin Donuts Brand, we hope to embolden others through unconventional methods of artistic expression.