McDonalds NAILED this Branded Fashion Look!

McDonalds is not afraid to shoot their shot at Branded Fashion. Edgy yet relevant fashion designs used in Food and Fashion collaborations create a bride to organic impressions. Fashion is expressionism and can portray a brand in a revered or desperate light. The secret is to work with trend-setting Stylists & Designers who have a strong pules on aesthetic specific fashion trends. We have seen some interesting takes on how this iconic yellow, white & red color pallet organically blends into the fashion world, yet it’s a slippery slope to Branded Fashion success.

Gucci Sunglasses, a redesigned 1970’s McDonalds uniform and classic Happy Meal box as the purse couldn’t be more perfect! We can clearly see the McDonald branding without hamburgers and french-fries in a predictable toss print T-Shirt.

Awesome take on Branded Fashion.

T-Shirts... The No-Brainer in Food & Fashion Branded Merchandise

Everyone loves a good T-Shirt, no frills, no whistles, just a basic T-shirt. Many successful brands were started as a T-shirt lifestyle brand and have since use their ‘Mission’ to earn recognition. T-shirts are also the 1st option companies think of when wanting to invest in tangible marketing tools. Food & Fashion, the two necessities in life, offer a fun and inventive platform to design effective T-Shirt messaging and a fresh take on branded merchandise. “Shake Shack x Highsnobiety”, “McDonald’s x Colette”, and “Stussy x Plan Check” are just a few of those collaborations that highlight the food brand as well as the fashion designer.

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Jack's House of Crunch - Los Angeles Pop-up - Was it a bust?

Jack in the Box fast-food restaurant created a Los Angeles pop-up shop highlighting all the sensations we should experience while eating the new chicken tenders.

We visited the Pop-up and needless to say, it looks more fun in pictures. The huge chicken tender was definitely the focal point of the space. The room felt empty and nothing provoked a “WOW” emotion. We are lucky in Los Angeles to have such a wide range of influential talent, although, its not sustainable for business to rely solely on paid impressions because organic impressions are a true sign of an effective content campaign. Paid influencer posts are easy, yet diverting more of the budget into inventive yet cost effective multidimentional experiences will provoke consumers authentic engagement.

The fusion of tangible creativity that portrays the brand messaging is difficult, yet extremely effective!

Checkout the hash tag #JacksHouseOfCrunch and tell us what you think.

Adidas designed an Exclusive Arizona Ice Tea sneaker and it created a Frenzy!!

The Power of Pop-Culture can bring strategic Brand Awareness to any Consumer Package Good. The iconic Arizona Ice Tea has always been a staple within American convenient stores. With increased competition in the Food & Beverage category, established brands are looking to “unconventional” ways to maintain sales velocity.

We agree that the shoes are super cute and definitely trend-worth. The sneakers were sold for $.99 - same price as the drink - created a frenzy in the streets of SoHo New York that wasn’t anticipated. With such a lucrative re-sale sneaker industry, Arizona was practically giving away $$$.

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